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CMOs Rapped for Having Zero Impact on Sales

Appeared on July 9, 2007

A study reports that CMOs have no impact on sales. Pravin Nath, a professor of marketing at the LeBow College of Business, admits the study is limited because it focuses on financial-performance metrics, such as sales growth and profitability, and not brand equity, and both were quick to offer caveats to the conclusion.

Read the full story at Advertising Age