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InterSystems Recognized as Customer Affinity Leader In New Study of Technol

Appeared on March 4, 2008

Dr. Girish Ramani, assistant professor of marketing, is noted in a story published March 4, 2008, in the Centre Daily Times (State College, Pa.) and News & Observer (Raleigh, N.C.) and on EarthTimes.org and other Web sites as a co-developer of the Customer Affinity Index, a measure of predicting customers' technology purchasing intentions and decisions.