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For Whom the Bell Tolls - The CMO.

Appeared on November 10, 2009

A research article co-authored by Pravin Nath, Ph.D., assistant professor of marketing, was quoted in a 4Hoteliers article about the position of chief marketing officers being at the verge of extinction.

"[A] study by Pravin Nath... found that the presence of a CMO had no impact on a firm's performance and that firms with CMOs do not perform better, and may perform worse, than those without them," the article reports.

Read the full story at 4Hoteliers