Ms. Sila Ada, Doctoral Candidate, Vienna University of Economics and Business

Sıla Ada is a first-year doctoral candidate and research associate at the Institute for Interactive Marketing & Social Media (IMSM), Vienna University of Economics and Business (WU). She holds a Master of Science in Industrial Engineering with majors in Quantitative Finance from Bogazici University, Turkey. Prior to joining the PhD program, she worked in a Marketing and Advertising Agency for almost one year which helps to improve her technical expertise in online marketing by providing sales optimization and performing data analysis. After then, in parallel with her MSc, she has worked as a research and teaching assistant at Istanbul Kultur University. Sila’s research Interests include Display Advertising and Real-time Bidding.