Russell Coff, PhD - Wisconsin School of Business, University of Wisconsin - Madison

Russell Coff is the Thomas J. Falk Distinguished Chair in Business at the University of Wisconsin-Madison. His research explores the role of human assets in innovation, creativity, and, ultimately in competitive advantage. For example, he studies management dilemmas associated with human capital including: 1) the management of strategic investments in knowledge-based assets under great uncertainty 2) appropriating value (rent) from competitive advantages, 3) creativity & innovation under conditions of asymmetric information and uncertainty, and 4) how buyers cope in mergers and acquisitions that involve human assets. Coff received his Ph.D. from UCLA and has previously been a faculty member at Emory and Washington Universities.

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