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  • Past Event.
Nov 16

Dr. Lauren Block, CUNY Baruch

This event is part of the Marketing Seminar Series series.

Delivery Method: In Person
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Location:

Gerri C. LeBow Hall
722
3220 Market Street
Philadelphia, PA 19104

Registration Option:

General

Registration for this event has passed.

Lauren G. Block is the Lippert Professor of Marketing. She received her Ph.D. in marketing from Columbia University. Dr. Block’s work is primarily in areas of food well-being, health-persuasion, and perceptions of product efficacy. Her research includes how best to use marketing tools, like food labeling and product packaging, to facilitate healthier food and lifestyle decisions. Current research also focuses on understanding the product-related and contextual influences that drive consumer judgments of the efficacy of pharmacological products. Her work in these areas has been published in our field’s major journals, such as Journal of Marketing, Journal of Marketing Research and the Journal of Consumer Research.

Audience

Faculty
PhD

Disciplines

Marketing
Management
Decision Sciences and MIS
Have Questions?

Chen Wang, PhD

(215) 571-3546

Gerri C. LeBow Hall 829