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  • Past Event.
Feb 8

Dr. Rom Schrift, The Wharton School, University of Pennsylvania

This event is part of the Marketing Seminar Series series.

Delivery Method: In Person
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Location:

Gerri C. LeBow Hall
408
3220 Market Street
Philadelphia, PA 19104

Registration Option:

General

Registration for this event has passed.

Rom studies consumer behavior focusing on judgment and decision making. More specifically, he explores the psychological processes that consumers undergo prior to reaching a decision, the formation of consumers’ preferences, and the roles of decisional-conflict and effort in choice.

Audience

Faculty
PhD

Disciplines

Marketing
Have Questions?

Chen Wang, PhD

(215) 571-3546

Gerri C. LeBow Hall 829