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Dr. Rom Schrift, The Wharton School, University of Pennsylvania

Dr. Rom Schrift, The Wharton School, University of Pennsylvania


Gerri C. LeBow Hall
3220 Market Street
Rm. 408
Philadelphia, PA 19104
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Rom studies consumer behavior focusing on judgment and decision making. More specifically, he explores the psychological processes that consumers undergo prior to reaching a decision, the formation of consumers’ preferences, and the roles of decisional-conflict and effort in choice.

Who should attend?

Audience

  • Faculty
  • PhD

Disciplines

  • Marketing