Dr. Rom Schrift, The Wharton School, University of Pennsylvania
This event is part of the Marketing Seminar Series series.
Location:
Gerri C. LeBow Hall408
3220 Market Street
Philadelphia, PA 19104
Registration Option:
Rom studies consumer behavior focusing on judgment and decision making. More specifically, he explores the psychological processes that consumers undergo prior to reaching a decision, the formation of consumers’ preferences, and the roles of decisional-conflict and effort in choice.