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Tim Nall, Senior Vice President and Chief Information and Data Officer




Wine and Spirits

Business Challenge

Brown-Forman aimed to modernize its data infrastructure to compete in the digital economy and cement its brands as household favorites for years to come. The company also sought to empower its worldwide workforce of 4,600 employees with technologies and data that would help them make decisions seamlessly across the globe.

Analytics Solution

Brown-Forman introduced cloud-based technologies to update its data infrastructure. Among these technologies were a data ingestion platform, an information warehouse, analytical modeling tools and a visualization platform. Through these technologies, the company democratizes data and analytics so that employees from all departments can conduct daily analyses.


The new platforms have transformed how employees analyze information and have helped to deliver insights that drive tangible results, including better-informed pricing decisions. In the company’s production division, Brown-Forman now uses data generated from cloud-based technologies to populate dashboards that help its production division better manage and forecast barrel yield.