Leading bike-sharing innovator CityRyde, a company operating out of the LeBow College of Business Baiada Center Incubator, has announced the release of Ride Off Carbon, a mobile application that enables commuters who travel by bicycle or on foot to track the carbon reductions they achieve by not using transportation powered by fossil fuels. Ride Off Carbon is the only application that allows users to accurately track — via real-time GPS — the impact they are making on the environment through the use of sustainable transportation.
The company plans to eventually integrate the information gathered by this application with its Inspire software platform (http://www.inspiremobility.com/), which allows bike-sharing initiatives to make use of carbon credits as a source of funding.
“Many projects that receive major investments work on reducing carbon at a macro level, but we want to harness the power of individuals,” says Timothy Ericson ’08, CEO. “The app allows people to track their carbon reductions at a micro level, and can put a significant dent in transportation emissions.”
Ericson co-founded CityRyde with Jason Meinzer ’07, which they were studying at LeBow College of Business. The company won the first annual Fast Pitch “Green Business of the Year Award” in 2009.
Ride Off Carbon is currently available for Android phones. The company expects to open the application to iPhone and BlackBerry users in the near future.
For more information, please contact Lisa Litzinger, assistant director of communications, at 215.895.2897 or firstname.lastname@example.org.