Marketing: Personal Selling and Sales Management - Rolph Anderson, Ph.D.

Dr. Rolph Anderson’s areas of expertise include Personal selling and sales management; multivariate data analysis; customer relationship management (CRM); customer satisfaction and customer loyalty.

He has written or co-written seven textbooks and has been published in numerous academic journals including Journal of Global Marketing, Marketing and Media Decisions, Journal of the Academy of Marketing Decisions, Journal of Marketing Research, and Psychology and Marketing. Dr. Anderson has won many awards for his research and teaching proficiency.

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