Digital Marketing Certificate Program
Drexel LeBow’s Digital Marketing Certificate is designed to help students develop and deploy successful digital marketing strategies. This comprehensive and cost-effective program in digital marketing equips students with the latest knowledge, trends and skills within this space. Six courses can be taken individually or all together to earn the Digital Marketing Certificate.
Courses are taught in a hybrid model to maintain a highly interactive and flexible environment. The first session of each course will meet in-person, followed by three live virtual sessions in the ensuing weeks.
Who Should Attend the Digital Marketing Certificate Program?
Marketers, small business owners, social media managers, entrepreneurs and others responsible for marketing functions who are looking to increase sales or the visibility of their company through digital media would benefit from the courses in this program.
The digital marketing certification is open to anyone seeking to improve their current marketing strategies. No prerequisites are required.
Course Sample Breakdown
Courses can be taken individually, but students seeking the Digital Marketing Certificate must complete all six courses. Students enrolled in the full digital marketing certification sequence will complete an online, asynchronous introductory session the week prior to the first course. The sequence will conclude with an online wrap-up session followed by the submission of a final capstone project.
- Course 1: Modern Day Branding & Marketing Theory (4 sessions)
- Course 2: Content Marketing & Automation (4 sessions)
- Course 3: Social Media Strategy (4 sessions)
- Course 4: Search Engine Optimization (SEO) (4 sessions)
- Course 5: Digital Paid Media (Search, Display, Social) (4 sessions)
- Course 6: Digital Analytics (4 sessions)
- Each Individual Course: $500
- Full Certificate Bundle: $2,700 (10% discount)
Benefits of Learning Digital Marketing
A certificate in digital marketing will help you develop the skills needed to improve and transform your current marketing strategies. Examples of course topics include:
- Brand messaging and Unique Selling Propositions (USPs)
- Inbound marketing methodology and content marketing strategies
- Search engine optimization (SEO) and search engine marketing (SEM)
- Utilizing social media
- Fundamentals and core components of Paid Digital Media
- Visualizing and analyzing marketing data
Lawrence Duke, EdD
Lawrence Duke is a Clinical Professor and also serves as a faculty advisor to the MS Marketing and LeBow Digital Marketing Certificate programs. His research focuses on marketing ethics, quality, digital, and global marketing and finance. He teaches courses in digital marketing, marketing strategy and planning, global marketing, and international business.
Founder/owner - The Agency Guide, Inc. (TAG)
Certified inbound marketing expert and SEO guru, John Bertino is the owner/ founder of The Agency Guide, Inc (TAG); an innovative ‘agency search firm’ consulting with brands on marketing strategy and marketing vendor selection. TAG helps brands source marketing solutions with “clarity and confidence”; pairing clients with agencies based on needs, resources, location and personality.
Steven Picanza is a brand architect, business strategist, and marketing director with a core purpose centered around connecting people, products, and organizations with their core audience. Co-founder of the lifestyle brand for the creative entrepreneur, “The Creative Hustler”, Steven is also the Director of Marketing for OpenEye Global, a digital experience design agency as well as being a strategic advisor for The Agency Guide.
Cheldin Barlatt Rumer
Executive Producer & Host - This Is It Network
As CEO of i-g creative and the Executive Producer & Host of This Is It TV, Cheldin Barlatt Rumer has spent close to two decades creating, managing, and executing strategic grassroots marketing campaigns for clients within an array of various lifestyle industries. In addition to producing her own digital morning talk show, Rumer has recently launched the This Is It Network, where she produces online programs highlighting captivating hosts and their businesses.
Senior Vice President, Digital Marketing & Innovation - Berkshire Hathaway HomeServices Fox and Roach, Realtors and The Trident Group
Rajeev Sajja has been with the Berkshire Hathaway HomeServices Fox & Roach, Realtors since 2001 and has held roles in the technology and e-Business arena within the company. As Vice President of Digital Innovation, he manages the company’s web, mobile and social media initiatives. He is also responsible for the implementation and ongoing enhancements of an Agent Productivity Suite, a comprehensive suite designed to help agents improve their productivity and increase their personal income.
Director of Analytics - CompassRed
With a background in digital marketing and a passion for data experience, Patrick is the Director of Analytics at CompassRed, a full-service, data agency. On a daily basis, he enables his partners to make intelligent, data-driven decisions for their businesses and organizations. He has experience working on digital and marketing analytics solutions across multiple industries, Finance, Ecommerce, Healthcare, Higher Education, to name a few.