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  • Past Event.
Jan 25

Dr. Shiri Melumad, The Wharton School, University of Pennsylvania

This event is part of the Marketing Seminar Series series.

Delivery Method: In Person
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Location:

Gerri C. LeBow Hall
209
3220 Market Street
Philadelphia, PA 19104

Registration Option:

General

Registration for this event has passed.

Shiri’s research interests include mobile consumer behavior, digital and social media marketing, and the role of affect in consumer psychology. Her most recent research focuses on the distinct psychological implications of smartphone use. Some of her ongoing work examines how smartphone use changes the consumption and generation of online content, as well as consumers’ emotional and physiological reactions to devices.

Audience

Faculty
PhD

Programs

Doctorate

Disciplines

Marketing
Have Questions?

Chen Wang, PhD

(215) 571-3546

Gerri C. LeBow Hall 829