Dr. Shiri Melumad, The Wharton School, University of Pennsylvania
This event is part of the Marketing Seminar Series series.
Location:
Gerri C. LeBow Hall209
3220 Market Street
Philadelphia, PA 19104
Registration Option:
Shiri’s research interests include mobile consumer behavior, digital and social media marketing, and the role of affect in consumer psychology. Her most recent research focuses on the distinct psychological implications of smartphone use. Some of her ongoing work examines how smartphone use changes the consumption and generation of online content, as well as consumers’ emotional and physiological reactions to devices.