MBA Programs

MBA Concentration in Marketing

Why pursue an MBA concentration in marketing?

Graduate students looking to advance their skills in marketing and communications for career advancement purposes can benefit from pursuing an MBA degree in marketing at Drexel LeBow College of Business. A marketing concentration as part of your MBA degree program prepares you to research and identify audience trends to develop successful business strategies. You’ll learn to think like a customer and lead with distinction in the dynamic marketing field.

The marketing concentration will help you develop the specific skills and critical thinking needed to develop and marketing strategies that make big impacts within companies.

An example of the topics covered includes:

  • Advertising
  • Brand Management/Strategy
  • Market Research
  • Online Marketing
  • Product Marketing/Management
  • Public Relations
  • Sales

Combining these skills with the vast network of professionals you will connect with during your time in the MBA program builds your network and gets you closer to steering your career in the right direction.

What can you do with an MBA in marketing?

An MBA with a concentration in marketing prepares you for management position in the marketing field. Combining the wide range of skill sets that MBA courses supply with a special focus on marketing strategies and concepts equips our students with the knowledge they need to become leaders in their field.

The MBA in Marketing can prepare students for positions such as:

  • Marketing Manager
  • Promotions Manager
  • Public Relations Manager
  • Management Consultant

How long does it take to get an MBA with a concentration in marketing?

Marketing Concentration Curriculum

Requirements and Core Coursework

Students pursuing the MBA marketing concentration are required to take, at a minimum, two three-credit courses from the following:

Course Title Credits
MKTG 606 Customer Analytics 3
MKTG 607 Marketing Experiments 3
MKTG 622 Buyer Behavior Theory 3
MKTG 624 Channels of Distribution Management 3
MKTG 630 Global Marketing 3
MKTG 634 Integrated Marketing Communications Management 3
MKTG 638 New Product Planning, Strategy, and Development 3
MKTG 646 Services Marketing 3
MKTG 650 Marketing Management Cases and Problems 3
MKTG 652 Marketing Information Management and Research 3

Elective Course Options

Students in the marketing concentration must also select one course from the following:

Course Title Credits
BLAW T680 Special Topics in BLAW 3
ECON 614 Macroeconomics 3
ECON 630 International Economics 3
FIN 642 Business Conditions and Forecasting 3
FIN 648 International Financial Management 3
INTB 632 Economic Analysis of Multinational Corporations 3
INTB 790 Seminar in International Business 3
MGMT 655 Knowledge Management 3
MIS 630 Interact Decision Support Systems 3
MIS 632 Database Analysis and Design for Business 3
OPR 601 Managerial Decision Models and Simulation 3
POM 624 Management of Service Firms 3
POM 625 Supply Chain Management 3
STAT 634 Quality and Six-Sigma 3

In addition to our business analytics MBA concentration, Drexel LeBow offers a master’s of science in marketing for those looking to pursue a second degree.

Learn about Drexel LeBow’s graduate program admissions requirements for an MBA with a concentration in business analytics or schedule an appointment with an advisor today.