The BSBA in Sport Business provides an in-depth look at the billion-dollar international sports industry and helps students understand the substantial role business plays in professional, collegiate and amateur sports. Students will examine and prepare to navigate the sports industry from a variety of angles, touching on topics such as sponsorship, promotions, marketing, fundraising, finance, media, ticketing, public relations, law, facilities and more.
What Type of Job Skills Will You Gain From a Sport Business Degree?
The sport business degree can provide you with several skills including:
- Sports Marketing, Promotion and Public Relations
- Sport Facility and Event Management
- Ticket Sales & Operations
- Sport Law
- Cost Acounting
What Can You Do with a Degree in Sport Business?
A sport business degree can prepare you to be a leader in the sport industry and apply your skill set in a variety of areas from sport business and management to sports marketing.
Career Growth Opportunities for Sport Business Majors
Opportunities for graduates of the sport business program increase with the expansion of the industry. Graduates with this degree may land a position within both professional and collegiate athletics as well as opportunities in other fields.
Career Outlook for Sport Business Industry
Graduates of the sport business program will be ready for a wide range of sport-related professions. They are uniquely qualified for work in athletics administration, community relations, coaching, finance, fundraising, media relations, marketing, operations, player development and sales. The degree also provides a strong foundation for students to pursue graduate study in a range of fields, among them business administration, law and marketing.
Common Job Titles for Undergraduate Sport Business Graduates
- Sports Agent/Advisor
- Player Personnel
- PR and Community Relations
- Game Day Operations
- Sports Marketing and Promotions
- Event Management and Facility Management
- Spotter, Pit crew, Crew Chief, Race Management
- Track & Field Management
- Fitness Center Ownership/Management
- Ticket Sales Representative
- Fundraising Manager
- Owner/Manager of Local Sport Business
- Marketing and Event Management
- Professional Sports
- Recreational Sports
Recent graduates have landed jobs at the following companies:
- Philadelphia Phillies
- Philadelphia 76ers
- New York Red Bulls
- Oakland Athletics
- Boston Red Sox
- Front Row Marketing
- Sparks Event Marketing
- Prodigy Sports
- IMG Learfield Sports
- NFL Films
- MLB Network
- ESPN New York
- U.S. Squash
- Crane Communications
- Citizens Bank
Continuing Education Opportunities
Many students also choose to continue their studies in graduate schools, pursuing such degrees as: