BSBA Major in Sport Business

Drexel LeBow’s sport business program teaches you the fundamentals of business — economics, statistics, finance, marketing and business law — through the lens of sport. You’ll apply this business knowledge to analyze and solve complex challenges across the global industry. With LeBow’s optimal Philadelphia location near major sport franchises, our students have completed sport business co-ops locally and across the world in a variety of organizations.

Why Major in Sport Business at Drexel LeBow?

Whether you’re interested in working for a professional sports team, collegiate athletics, a sport marketing agency or another area of the industry, Drexel LeBow prepares you with the business knowledge and practical experience to pursue a wide range of career paths. You’ll study how business strategy, media, law and social responsibility shape today’s sport organizations while gaining real-world experience before graduation.

Drexel LeBow’s BSBA in Sport Business:

• Builds a strong foundation in business disciplines while applying them to the sport industry.
• Explores marketing, finance, media, law and organizational leadership from a sport business perspective.
• Offers industry-specific classes such as NIL education, event and facility management and sport revenue generation.
• Develops analytical thinking, ethical decision-making and professional communication skills through applied coursework and industry-informed projects.
• Offers opportunities to customize your studies with electives and minors in areas such as marketing, legal studies, entrepreneurship and management.
• Combines classroom learning with Drexel Co-op, allowing students to graduate with substantial professional experience in sport organizations and related businesses.

Inside the Sport Business Major Curriculum

Housed in the AACSB-accredited LeBow College of Business, the BSBA in Sport Business combines rigorous business education with specialized study of the sport industry. Students develop a comprehensive foundation in core business disciplines while examining the structure and governance of sport organizations, legal and regulatory frameworks, media relationships and the social and cultural impact of sport.

The curriculum includes coursework in areas such as:

• Sport leadership
• Facility and event management
• Sport law
• Sports economics and finance
• Sport marketing and sales
• Media relations
• Digital media in sport

Students engage directly with the business of sport through applied coursework, case analysis and industry-informed projects. Classes emphasize real-world problem solving, critical discussion of contemporary issues and the integration of media, law and social responsibility into sport business decision-making.

Faculty and guest speakers from across the sport industry bring professional perspectives into the classroom, helping you connect academic concepts with emerging trends and career opportunities.

Unique Opportunities

• Gain hands-on experience in your first year, with opportunities such as assisting with the Flyers’ Gritty 5K, the Squash U.S. Open and the Nexo Dallas Open tennis tournament.
• Guidance from the Sport Business Advisory Board, bringing decades of experience across different sectors of the sport business industry.

Review the Degree Requirements
View a Sample Plan of Study

Drexel Co-op and Experience

Through the Drexel Co-op program, students alternate classroom learning with full-time professional experience through University-approved employers. With plans of study that allow for up to three co-ops, you can gain as much as 18 months of practical experience while building professional networks, developing career clarity and applying classroom knowledge in real-world settings.

Our students have done their LeBow co-ops in a variety of organizations, both locally and around the world.

Past sport business co-op placements include:

Aramark, University of Pennsylvania Athletics, Drexel Athletics, Fanatics, Philadelphia Phillies

Beyond Co-op

Co-op is just one way to gain real-world experience at LeBow. Many students also expand their experience through consulting courses, case competitions, research projects, international residencies, industry events, alumni mentorship and other hands-on learning opportunities.

Many of these opportunities are made possible through the Dana and David Dornsife Office for Experiential Learning, where students work on real and simulated projects with industry partners. Partners have included organizations such as Unilever, the Philadelphia 76ers, Boeing, PwC, and nonprofit and governmental agencies.

What Can You Do With a Sport Business Degree?

A Sport Business degree prepares you for careers across the business side of the sport industry, where organizations need professionals who understand business strategy, marketing, operations and the unique dynamics of sports. Graduates are prepared to contribute to professional and collegiate athletics, sport media organizations, governing bodies, marketing agencies and related businesses.

Common career paths include:

• Marketing and communications
• Operations and event management
• Media relations
• Athletics administration
• Sponsorship and partnership management
• Sales and business development

The program also provides a strong foundation for graduate study in business, sport management, law and related fields.

Learn more about sport business careers and outcomes

Take the Next Step

All undergraduate applications are processed through Drexel University’s central admissions portal. Have questions about applying to LeBow? Our undergraduate enrollment team is here to help.

Tuition and Financial Aid

Find the information you need to plan for your education through Drexel Central. Review tuition and fees, estimate the cost of attendance, and explore financial aid resources, including scholarships, grants, loans and payment options.