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Ambush Marketing: The Poor Man's Guide to Leveraging Sporting Events

This is an online event.

Please join Sport Management Assistant Teaching Professor Lawrence B. Cohen as he explores ambush marketing in sports. The webinar will define ambush marketing, layout the ‘ground rules,’ and provide examples of successful ambush marketing efforts. It will also examine efforts that were pulled because they violated the ground rules.

Learn more about the Center for Sport Management.


Who should attend?


  • Staff
  • Students


  • Undergraduate
  • Graduate


  • Sport Management
  • Marketing