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  • Past Event.
May 17

Ambush Marketing: The Poor Man's Guide to Leveraging Sporting Events

Delivery Method: Online
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Location:

Online
This event is being delivered online, participants must register to receive the link.

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General

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Please join Sport Management Assistant Teaching Professor Lawrence B. Cohen as he explores ambush marketing in sports. The webinar will define ambush marketing, layout the ‘ground rules,’ and provide examples of successful ambush marketing efforts. It will also examine efforts that were pulled because they violated the ground rules.

Learn more about the Center for Sport Management.

Speakers
Center for Sport Management

Assistant Teaching Professor, Center for Sport Management, Center for Sport Management, Beyond the Arc Sports

With 25 years as an executive in the sports industry, Professor Cohen is an expert on the legal aspects of sport, sponsorships, sales, and operations.

Audience

Students
Staff

Programs

Undergraduate
Graduate

Disciplines

Marketing
Sport Business
Have Questions?

Aqila Clement

215.895.2424