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Digital Analytics

Gerri C. LeBow Hall
3220 Market Street
Rm. 033
Philadelphia, PA 19104
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Registration Cost(s):
General: $500.00

Digital Analytics (4 sessions). This can be taken as part of the [Digital Marketing Certificate] (/corporate-services/open-enrollment-programs/digital-marketing-certificate) or it can be taken as a stand-alone course.

  • Major web analytic metrics and dimensions for paid, earned and owned media
  • Data capture and tracking user behavior
  • How to run A/B and multi-variant tests
  • Conversion and custom event tracking
  • Understanding attribution
  • Unearthing actionable insights from big data
  • Google Analytics and basic dashboard setup
  • Update on latest digital marketing developments

Course Meetings Times

  • Tuesday, June 5th at 6 - 8:30 pm (in-person)
  • Tuesday, June 12th at 6 -7:30 pm (online)
  • Tuesday, June 19th at 6 - 8:30 pm (in-person)
  • Tuesday, June 26th at 6 -7:30 pm (online)


Who should attend?


  • Business
  • Higher Education
  • Government
  • Non-profit


  • Continuing Professional Education


  • Marketing