This event has already occurred

SEO 2019: Facts, Fiction and Fundamentals

Gerri C. LeBow Hall
3220 Market Street
Rm. 409
Philadelphia, PA 19104
Get Directions
Registration Cost(s):
This session: $35.00
All four sessions: $100.00

This session is part of a new series of professional workshops designed to help you get ahead.

Session Info:

It’s often said that SEO is “always changing,” but is it really? Haven’t Google and the other engines always wanted to serve up the most relevant and authoritative results? How much has their approach to this REALLY changed over the years, and what are the most important things you can do today?

In this presentation, SEO and content marketing veteran John Bertino and Larry Duke, Clinical Professor of Marketing, will examine:

  • The fundamentals of how search engines find your business.
  • How business owners can discern between the facts and fiction related to search engine optimization.
  • How to protect yourself from the pervasive sales speak disseminated by alleged SEO gurus.
  • Actionable SEO and content strategies that can be implemented right away for results.

$100 for all four sessions ($40 discount)
$35 per session

Each session individually costs $35. Receive a $40 discount by signing up for all four sessions.

Recognition of completion will be received by attending all four of the sessions in the series.

5:30-6:00 pm | Networking and refreshments
6 p.m. | Workshop
7:30 – 8 p.m. | Q & A

In partnership with Drexel LeBow’s Corporate and Executive Education department; you can earn up to two (2) Continuing Professional Education (CPE) credits for participation in the LeBow Professional Development Workshop Series for Alumni session(s).

LeBow College of Business, Division of Drexel University, is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:


Who should attend?


  • Students
  • Alumni


  • Graduate
  • Continuing Professional Education


  • Marketing