Apr
21
Digital Analytics
This event is part of the Digital Marketing Certificate series.
Location:
Gerri C. LeBow Hall033
3220 Market Street
Philadelphia, PA 19104
Registration Option:
General: $500.00
Digital Analytics (4 sessions). This can be taken as part of the Digital Marketing Certificate or it can be taken as a stand-alone course.
- Major web analytic metrics and dimensions for paid, earned and owned media
- Data capture and tracking user behavior
- How to run A/B and multi-variant tests
- Conversion and custom event tracking
- Understanding attribution
- Unearthing actionable insights from big data
- Google Analytics and basic dashboard setup
- Update on latest digital marketing developments
Course Meetings Times
- Tuesday, April 21, 6 - 7:30 pm (online)
- Tuesday, April 28, 6 -7:30 pm (online)
- Tuesday, May 5, 6 - 7:30 pm (online)
- Tuesday, May 12, 6 -7:30 pm (online)
Audience
Business Community
Higher Education
Government
Non-profit
Programs
Certificate
Disciplines
Marketing
Have Questions?