Skip to main content

The Major Technological Shift That's Coming to the Online Ad Industry

The Major Technological Shift That's Coming to the Online Ad Industry

BY ANNE KORP

January 08, 2024
Read more news
Related Stories

Elea McDonnell Feit’s paper in the Journal of Marketing Research analyzes the effects of a policy change at one of Europe’s leading advertising exchanges.

Recent research at Drexel LeBow shows that Internet advertising works just as well as TV commercials in building company brands.

Her nominators cited her Data-Driven Marketing Analytics course, where students purchase and analyze digital ads on behalf of small-business clients.

Craig Smith, broadcasting executive, marketing professional and QVC presenter, will offer a dynamic program on the power of storytelling.

Join us for the 15th annual Executive Summit. The event, themed "AI Automation and Job Disruption," will feature a diverse group of top industry speakers.

If you plan to attend Practice Interview Day, it is highly recommended that you attend one of two preparation workshops.

If you are participating in Practice Interview Day, it is highly recommended that you attend one of two preparation workshops to maximize your experience.

The Mentor-in-Residence program is a highly sought-after program in which students meet virtually with a mentor and ask them career-related questions.

The Mentor-in-Residence program is a highly sought-after program in which students meet virtually with a mentor and ask them career-related questions.

Dianne Pagano Manges, CFA, will discuss economic developments in relation to how interest rates and inflation impact economic growth.

Subscribe to