Jeong, Haeyoung, Wang, Chen, and Suri, Rajneesh, Let Me Take a #Selfie #Variety: How Consumer Selfie Affects Variety Seeking. Psychology & Marketing 40 (Sep 2023):1693-1703.

Zhang, Yuli, and Wang, Chen, Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self-other overlap. European Journal of Marketing 56 (Apr 2022):1108-1125.

Wang, Chen, How Does Incidental Curiosity Affect Consumers’ Unhealthy Eating?. Journal of Consumer Marketing 36 (Sep 2019):784-793.

Wang, Chen, Mehta, Ravi, Zhu, Rui, and Argo, Jennifer J., Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions. Journal of the Association for Consumer Research 4 (Jul 2019):293-303.

Wang, Chen, Hoegg, JoAndrea, and Dahl, Darren, The Impact of A Sales Team’s Perceived Entitativity on Customer Satisfaction. Journal of the Academy of Marketing Science 46 (Mar 2018):190-211.

Wang, Chen, and Huang, Yanliu, I Want to Know the Answer! Give Me Fish ‘n’ Chips! The Impact of Curiosity on Indulgent Choice. Journal of Consumer Research 44 (Feb 2018):1052-1067.

Wang, Chen, Zhu, Rui, and Handy, Todd C., Experiencing Haptic Roughness Promotes Empathy. Journal of Consumer Psychology 26 (Jul 2016):350-362.

Wang, Chen, and Mukhopadhyay, Anirban, The Dynamics of Goal Revision: A Cybernetic Multi-Period Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation. Journal of Consumer Research 38 (Feb 2012):815-833.

Won, Youngdai, and Wang, Chen, Beasts of Persuasion: How Zoomorphic Endorsers in Advertising Shape Consumer Perception, Association for Consumer Research Annual Conference: Washington, DC, (Oct 2025):

Chowdhury, Fairuz, Li, Xinge, and Wang, Chen, Macro vs. Micro Influencers: Persuasion Among BOP and Non-BOP Consumers in Emerging Markets, AMA Summer Academic Conference: Chicago, IL, (Aug 2025):

Sergueeva, Ksenia, and Wang, Chen, Can AI Help Us Make Green Choices? Exploring th…, The European Marketing Academy (EMAC) Annual Conference: Madrid, Spain, (May 2025):

Dong, Rikki, and Wang, Chen, You Are So Warm!: The Impact of Cuteness on Acc…, Society for Consumer Psychology Annual Conference: Las Vegas, NV, (Feb 2025):

Sergueeva, Ksenia, and Wang, Chen, Can AI Help Us Make Green Choices? Exploring th…, Association for Consumer Research Conference: Paris, France, (Sep 2024):

Won, Youngdai, and Wang, Chen, Does “Falcon” or “Batman” in Advertising Help? Investigating the effects of reverse-anthropomorphism., Association for Consumer Research Conference: Seattle, WA, (Oct 2023):

Sergueeva, Ksenia, and Wang, Chen, “Alexa, Which One Should I Buy?” The Impact of Voice Control Device Recommendations on Consumer Post-Purchase Regret, Association for Consumer Research Annual Conference: Denver, CO, (Oct 2022):

Won, Youngdai, and Wang, Chen, You Can’t See My Face. I Will Bet More! The Impact of Mask Wearing on Risk-Taking, Association for Consumer Research Annual Conference: Denver, CO, (Oct 2022):

Sergueeva, Ksenia, and Wang, Chen, Does your Alexa’s gender matter? The impact of voice control device gender on product evaluation, Society for Consumer Psychology Annual Conference: Virtual, (Mar 2022):

Sergueeva, Ksenia, and Wang, Chen, Does the Gender of Your Siri Really Matter? the Impact of Voice Control Device Gender on Product Evaluation, Association for Consumer Research Annual Conference: Virtual, (Oct 2021):

Zhang, Yuli, and Wang, Chen, Shape Up the Behavior: A Concave Display Board Promotes Charitable Donations, Association for Consumer Research Annual Conference: Atlanta, GA, (Oct 2019):

Jeong, Haeyoung, and Wang, Chen, The Impact of Intention to Take a Selfie on Variety Seeking Behavior, Association for Consumer Research Annual Conference: Atlanta, GA, (Oct 2019):

Wang, Chen, Mehta, Ravi, Zhu, Rui, and Argo, Jennifer, Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment, Association for Consumer Research Annual Conference: Dallas, TX, (Oct 2018):

Wang, Chen, How Does Unsatisfied Curiosity Stir Our Craving For Food?, Association for Consumer Research Annual Conference: Dallas, TX, (Oct 2018):

Wang, Chen, and Zhu, Rui, What Satisfies A Curious Mind? Curiosity Prompt…, Association for Consumer Research Annual Conference: Baltimore, MD, (Oct 2014):

Huang, Yanliu, Wang, Chen, and Zhu, Rui, The Interplay Effect of Embarrassment and Agent…, Association for Consumer Research Annual Conference: Chicago, IL, (Oct 2013):

Wang, Chen, and Zhu, Rui, What Satisfies A Curious Mind? Curiosity Prompts Novel Reward Seeking, UBC-UW Annual Conference: Vancouver, BC, (Jun 2013):

Wang, Chen, Hoegg, JoAndrea, and Dahl, Darren, The Impact of A Sales Team’s Perceived En…, Association for Consumer Research Annual Conference: Vancouver, BC, (Oct 2012):

Wang, Chen, Mehta, Ravi, Zhu, Rui, and Argo, Jennifer, Dim or Bright? The Influence of Ambient Illuminance on Consumer Creativity, Society for Consumer Psychology Annual Conference: Las Vegas, NV, (Feb 2012):

Wang, Chen, Zhu, Rui, and Handy, Todd, Haptic Roughness Promotes Empathy and Helping Behaviors, Society for Consumer Psychology Annual Conference: Las Vegas, NV, (Feb 2012):

Wang, Chen, and Zhu, Rui, I Can Feel It! Haptic Sensations on Prosocial B…, Association for Consumer Research Annual Conference: St. Louis, MO, (Oct 2011):

Wang, Chen, Mehta, Ravi, Zhu, Rui, and Argo, Jennifer, Dim or Bright? The Influence of Illuminance on …, Association for Consumer Research Annual Conference: St. Louis, MO, (Oct 2011):

Wang, Chen, and Mukhopadhyay, Anirban, The Dynamics of Goal Revision: Updating the Dis…, Association for Consumer Research Annual Conference: Jacksonville, FL, (Oct 2010):

Wang, Chen, and Mukhopadhyay, Anirban, The Dynamics of Goal Revision: Updating the Discrepancy-Reducing Model of Self-Regulation, Society for Consumer Psychology Annual Conference: St. Pete Beach, FL, (Feb 2010):