Marketing graduates are in demand across every industry.
Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising campaigns, implement methods of distribution and manage ongoing customer relationships.
U.S. Bureau of Labor Statistics
Class of 2024, as of Feb. 5, 2026
Career opportunities for graduates of the BSBA in Marketing abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, financial institutions, law and accounting firms, hospitals, universities, professional sports teams, government agencies, nonprofit organizations and countless other settings.
According to the Bureau of Labor Statistics, employment opportunities for market research analysts is projected to grow 7 percent from 2024 to 2034, which is much faster than average for all occupations.
Drexel Co-op Outcomes
for marketing majors, class of 2024
LeBow class of 2024
Drexel gives you the hands-on experience, but most people don’t realize that, more importantly, it helps you acclimate to being a professional so after graduation you’ll have the skills to network and take on big responsibilities in the work place.
Roger Kfoury ’17
Assistant Brand Manager
Johnson & Johnson
Read more about RogerA major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship and new-product development.
The average salary reported one year out for marketing graduates in LeBow’s class of 2024 was $63,500. Salary outlook can vary greatly depending on the local job market, skill level and work experience.
Recent LeBow marketing graduates found positions at the following companies:
Professional organizations allow you to expand your local and national network while also broadening your skill set through professional development opportunities.
Many students go on to pursue graduate degrees including the Drexel LeBow MBA and MS in Marketing.
Our staff is ready to help you with any questions you may have about the application process, including which program is right for you. We look forward to hearing from you.
Caitlin Brady
Director, Undergraduate Programs and Recruitment
(215) 571-3570 cem398@drexel.eduGerri C. LeBow Hall 333
