Marketing graduates are in demand across every industry.
Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising campaigns, implement methods of distribution and manage ongoing customer relationships.
7%
U.S. Bureau of Labor Statistics
$63,500
Class of 2024, as of Feb. 5, 2026
Marketing Career Outlook
Career opportunities for graduates of the BSBA in Marketing abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, financial institutions, law and accounting firms, hospitals, universities, professional sports teams, government agencies, nonprofit organizations and countless other settings.
According to the Bureau of Labor Statistics, employment opportunities for market research analysts is projected to grow 7 percent from 2024 to 2034, which is much faster than average for all occupations.
Drexel Co-op Outcomes
$20
for marketing majors, class of 2024
45%
LeBow class of 2024
The top co-op employers for marketing majors include:
- Aramark
- Blackrock
- Comcast
- Fanatics
- Goldman Sachs
- Independence Blue Cross
- Johnson & Johnson
- JPMorganChase
- Pepsi
- Publicis
- Urban Outfitters
Presenting my research, I felt like I had done something that academically mattered for the first time. I also learned that I have a huge interest in merchandising – but I had no idea before I started my co-op.
Emily Dean ’20
Data Analyst
Anthropologie
Read more about EmilyWhat Can You Do With a Marketing Degree?
A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship and new-product development.
Common Job Titles for Marketing Graduates
- Marketing Manager
- Communications Manager
- Public Relations Specialist
- Brand Manager
- Product Marketing Manager
- Market Research Analyst
- Digital Marketing Specialist
- Content Marketing Specialist
- SEO Specialist
- Social Media Marketer
- Marketing Automation Specialist
What Do Marketing Graduates Earn?
The average salary reported one year out for marketing graduates in LeBow’s class of 2024 was $63,500. Salary outlook can vary greatly depending on the local job market, skill level and work experience.
Where Drexel LeBow Marketing Graduates Work
Recent LeBow marketing graduates found positions at the following companies:
- Accenture
- AdVenture Media Group
- Allbirds
- Amazon
- Comcast
- Ditto PR
- Fanatics
- GlaxoSmithKline
- JP Morgan Chase
- McKinsey
- New York Yankees
- Vanguard
Professional Organizations
Professional organizations allow you to expand your local and national network while also broadening your skill set through professional development opportunities.
Continuing Education Opportunities
Many students go on to pursue graduate degrees including the Drexel LeBow MBA and MS in Marketing.
Real Experience. Real Results.
