As businesses continue to look for ways to improve their marketing campaigns, the need for candidates that can provide industry insights based on research and branding strategies continues to rise.
Whether you’re looking to enter the fields of technology and finance or work directly in business consulting and management, a degree in marketing can be a great starting point for any career.
What Type of Job Skills Will You Gain From a Marketing Degree?
An undergraduate marketing degree will provide you with the skills you need to achieve your career goals in many industries. An example of the skills this degree provides includes:
- Selling and sales management
- Advertising & integrated marketing communications
- New product development
- Services marketing
- Marketing for non-profit organizations
- Global marketing
- Brand and reputation management
- Digital marketing
What Can You Do with a Degree in Marketing?
A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship and new-product development.
What is the Average Salary for a Marketing Major?
Drexel LeBow 2021-2022 marketing graduates earned an average starting salary of $64,033.
Career Growth Opportunities for Marketing Majors
Career opportunities are present in all types of organizations and include specialized roles such as brand manager, market researcher, sales promotion and management consultant.
Common Job Titles for Undergraduate Marketing Majors
- Marketing Manager
- Communications Manager
- Public Relations Specialist
- Brand Manager
- Product Marketing Manager
- Market Research Analyst
- Digital Marketing Specialist
- Content Marketing Specialist
- SEO Specialist
- Social Media Marketer
- Marketing Automation Specialist
Innovative Industries in Marketing
The skills a marketing degree provides can be applied to any industry. An example of industries where marketing may be used includes:
- Consumer Services
- Consumer Packaged Goods
Students majoring in marketing landed co-op positions at the following companies:
- Comcast Corporation
- Drexel University
- Independence Blue Cross
- Publicis Health
- SAP America
Marketing graduates found positions at the following companies:
- AdVenture Media Group
- Ditto PR
- JP Morgan Chase
- New York Yankees