Marketing Career Opportunities

As businesses continue to look for ways to improve their marketing campaigns, the need for candidates that can provide industry insights based on research and branding strategies continues to rise.

Whether you’re looking to enter the fields of technology and finance or work directly in business consulting and management, a degree in marketing can be a great starting point for any career.

What Type of Job Skills Will You Gain From a Marketing Degree?

An undergraduate marketing degree will provide you with the skills you need to achieve your career goals in many industries. An example of the skills this degree provides includes:

Selling and sales management
Advertising & integrated marketing communications
New product development
Services marketing
Marketing for non-profit organizations
Global marketing
Brand and reputation management
Digital marketing

What Can You Do with a Degree in Marketing?

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship and new-product development.

What is the Average Salary for a Marketing Major?

Drexel LeBow 2021-2022 marketing graduates earned an average starting salary of $64,033.

Career Growth Opportunities for Marketing Majors

Career opportunities are present in all types of organizations and include specialized roles such as brand manager, market researcher, sales promotion and management consultant.