Digital Paid Media (Search, Social, Display PPC)

Course 4: Digital Paid Media (Search, Social, Display PPC) (4 sessions). This can be taken as part of the Digital Marketing Certificate or it can be taken as a stand-alone course.

• Identify the pros, cons of different online advertising channels and an understanding of each (Search, Social, Display, etc)
• Understand how to identify the best advertising channels for your business
• How to write effective ad copy that will increase qualified clicks to your website
• Quality scores and other tactics for creating landing pages that convert
• Understanding Customer Lifetime Value (CLV)
• Bid strategies
• Match-Types and Negative Keywords

Course Meetings Times (ALL MEETINGS FOR THIS CLASS HAS BEEN MOVED ONLINE)

• Tuesday, March 17, 6 - 7:30 pm (online)
• Tuesday, March 24, 6 -7:30 pm (online)
• Tuesday, March 31, 6 - 7:30 pm (online)
• Tuesday, April 7, 6 -7:30 pm (online)