Digital Paid Media (Search, Social, Display PPC)

Gerri C. LeBow Hall
3220 Market Street
Philadelphia, PA 19104
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Registration Cost(s):
General: $500.00

Course 4: Digital Paid Media (Search, Social, Display PPC) (4 sessions). This can be taken as part of the Digital Marketing Certificate or it can be taken as a stand-alone course.

  • Identify the pros, cons of different online advertising channels and an understanding of each (Search, Social, Display, etc)
  • Understand how to identify the best advertising channels for your business
  • How to write effective ad copy that will increase qualified clicks to your website
  • Quality scores and other tactics for creating landing pages that convert
  • Understanding Customer Lifetime Value (CLV)
  • Bid strategies
  • Match-Types and Negative Keywords

Course Meetings Times

  • Tuesday, March 17, 6 - 8:30 pm (in-person)
  • Tuesday, March 24, 6 -7:30 pm (online)
  • Tuesday, March 31, 6 - 8:30 pm (in-person)
  • Tuesday, April 7, 6 -7:30 pm (online)


Who should attend?


  • Business
  • Higher Education
  • Government
  • Non-profit


  • Continuing Professional Education


  • Marketing