BSBA in Marketing

The marketing program at Drexel University’s LeBow College of Business builds a strong foundation in understanding markets, customers and organizations from a customer-centered perspective. You’ll develop skills in strategic thinking, data-driven decision-making, digital and AI-enabled marketing and branding while exploring marketing’s broader role in society.

Why Major in Marketing at Drexel LeBow?

Marketing is a way of thinking that is critical to innovation and organizational success. It is a broad field with opportunities across a wide variety of industries and occupations. At Drexel LeBow, we prepare you to think strategically, make data-informed decisions and apply your skills through real-world projects before you graduate.

Drexel LeBow’s BSBA in Marketing:

• Develops expertise in consumer behavior, marketing strategy, branding, digital and AI-enabled marketing, customer analytics and sales management.
• Combines classroom learning with consulting projects, simulations, team-based strategy work and hands-on campaign development for real organizations.
• Emphasizes responsible marketing through coursework focused on ethics, sustainability, equity and marketing’s impact on society.
• Provides opportunities to conduct consumer research in Drexel’s Behavioral Lab using advanced eye-tracking and biometric technologies.
• Connects students with industry professionals through guest speakers, department-hosted events and workshops, applied projects and Drexel’s experiential learning model.

Inside the Marketing Major Curriculum

Marketing majors build a strong foundation in understanding markets, customers, and organizations from a customer-centered perspective. The program cultivates competencies in strategic thinking, data-driven decision making, digital and AI-enabled marketing, branding, communications, and sales management.

Students learn marketing through a dynamic, applied curriculum that integrates theory with real-world practice. Beyond technical skills, students explore marketing’s broader role in society, examining how marketing shapes social norms and impacts communities. Coursework emphasizes ethical decision making, equity, sustainability and purpose-driven business practices.

Courses

Coursework explores topics including:

• Marketing strategy
• Advertising and integrated marketing communications
• Marketing research
• Customer analytics
• Digital and content marketing
• Global marketing
• Consumer behavior
• New product development
• Social impact marketing and corporate responsibility management

Review the Degree Requirements
View a Sample Plan of Study

Drexel Co-op and Experience

Through the Drexel Co-op program, students alternate classroom learning with full-time professional experience through University-approved employers. With plans of study that allow for up to three co-ops, you can gain as much as 18 months of practical experience while building professional networks, developing career clarity and applying classroom knowledge in real-world settings.

Our students have done their LeBow co-ops in a variety of organizations, both locally and around the world.

Past marketing co-op placements include:

Aramark; Blackrock; Comcast; Fanatics; Goldman Sachs; Independence Blue Cross; Johnson & Johnson; JPMorganChase; Pepsi; Publicis; Urban Outfitters

Beyond Co-op

Co-op is just one way to gain real-world experience at LeBow. Many students also expand their experience through consulting courses, case competitions, research projects, international residencies, industry events, alumni mentorship and other hands-on learning opportunities.

Many of these opportunities are made possible through the Dana and David Dornsife Office for Experiential Learning, where students work on real and simulated projects with industry partners. Partners have included organizations such as Unilever, the Philadelphia 76ers, Boeing, PwC, and nonprofit and governmental agencies.

What Can You Do With a Marketing Degree?

Marketing graduates are prepared for careers wherever organizations need to better understand customers, build brands and communicate value. Because marketing skills are relevant across industries, graduates find opportunities in corporate, nonprofit, healthcare, education, government and entrepreneurial settings.

A marketing degree prepares students for careers in areas such as:

• Brand and product management
• Digital marketing
• Customer analytics
• Marketing research
• Advertising
• Sales
• Content strategy
• Retail
• Entrepreneurship

Learn more about careers and outcomes for a marketing major

Take the Next Step

All undergraduate applications are processed through Drexel University’s central admissions portal. Have questions about applying to LeBow? Our undergraduate enrollment team is here to help.

Tuition and Financial Aid

Find the information you need to plan for your education through Drexel Central. Review tuition and fees, estimate the cost of attendance, and explore financial aid resources, including scholarships, grants, loans and payment options.