Undergraduate Business Programs

Student in class concentrating

Business Marketing Major

The marketing major is for students who are interested in demographics, research, advertising, branding and related fields.

The recommended plan of study includes classes in communications, society and culture and finance, in addition to fine arts, business consulting, management simulation and more.

Why Major in Business Marketing?
LeBow's Undergraduate Marketing program is ranked 20th in the nation in the area of Marketing Management by BusinessWeek for a reason. With technical and theoretical training combined with real-world experience, our students graduate with a practical advantage that leads to real-world results.

Undergraduate Business Marketing Major Degree Options

BS in Business Administration (Business Marketing Major)

Students studying marketing will receive a BS in Business Administration with major in Marketing. The Business Marketing Major concentration is available to all students enrolled at Drexel LeBow.

Additional Resources

BS in International Management (Bachelors Degree in International Business/Masters of Business Administration)

This exciting dual degree program allows undergraduate students to earn degrees from both Drexel University’s LeBow College of Business and Reutlingen University’s European School of Business.

BS / MBA Dual Degree

LeBow’s BS/MBA program provides academically qualified students with the opportunity to earn both a bachelor’s degree and an MBA with five years of study.
* Admission Requirements

Minor in Marketing

A minor in marketing can be a great supplement to a wide range of degrees. The Business Marketing Minor concentration is available to all students enrolled at Drexel LeBow.

BS in Business Administration Online

Don’t let a busy schedule stop you from getting an education. No matter your skill set, this program will give you the tools to jumpstart your career at your convenience. Join our online degree program and take advantage of focused coursework that prepares you for the business in the world. Learn more>

Certificate in Brand and Reputation Management

The Brand and Reputation Management Certificate program introduces the concept of the product and/or corporate brand, the components that make up a good brand, and how to develop brand strategies that are appropriate for various types of organizations.

All interested students should meet with an advisor. Make an appointment by calling the Undergraduate Advising Office at 215.895.2110.

    Average Co-op Weekly Pay: $732
    Top Co-Op Recruiters:
    • Comcast Corporation
    • Independence Blue Cross
    • Thomson Reuters
    Average Starting Salary: $55,500
    Full-time employment data reflects the class of 2017. Co-op data reflects academic year 2016-2017.

Student Organizations

Business Marketing Major News