Undergraduate Business Programs

Business Marketing Major

The marketing major is for students who are interested in demographics, research, advertising, branding and related fields.

The recommended plan of study includes classes in communications, society and culture and finance, in addition to fine arts, business consulting, management simulation and more.

Why Major in Business Marketing?
LeBow's Undergraduate Marketing program is ranked 20th in the nation in the area of Marketing Management by BusinessWeek for a reason. With technical and theoretical training combined with real-world experience, our students graduate with a practical advantage that leads to real-world results.

Undergraduate Business Marketing Major Degree Options

BS in Business Administration (Business Marketing Major)

Students studying marketing will receive a BS in Business Administration with major in Marketing. The Business Marketing Major concentration is available to all students enrolled at Drexel LeBow.

Additional Resources

BS in International Management (Bachelors Degree in International Business/Masters of Business Administration)

This exciting dual degree program allows undergraduate students to earn degrees from both Drexel University’s LeBow College of Business and Reutlingen University’s European School of Business.

BS / MBA Dual Degree

LeBow’s BS/MBA program provides academically qualified students with the opportunity to earn both a bachelor’s degree and an MBA with five years of study.
* Admission Requirements

Minor in Marketing

A minor in marketing can be a great supplement to a wide range of degrees. The Business Marketing Minor concentration is available to all students enrolled at Drexel LeBow.

Minor Requirements.

BS in Business Administration Online

Don’t let a busy schedule stop you from getting an education. No matter your skill set, this program will give you the tools to jumpstart your career at your convenience. Join our online degree program and take advantage of focused coursework that prepares you for the business in the world. Learn more>

Certificate in Brand and Reputation Management

The Brand and Reputation Management Certificate program introduces the concept of the product and/or corporate brand, the components that make up a good brand, and how to develop brand strategies that are appropriate for various types of organizations.

Certficate Course Requirements

All interested students should meet with an advisor. Make an appointment by calling the Undergraduate Advising Office at 215.895.2110.

Average Co-op Weekly Pay: $732

Top Co-Op Recruiters:

Comcast Corporation
Independence Blue Cross
Thomson Reuters

Average Starting Salary: $55,500

Full-time employment data reflects the class of 2017. Co-op data reflects academic year 2016-2017.

Student Organizations

American Marketing Association Drexel

Providing extracurricular and networking opportunities within the field of marketing to make you competitive in today’s job market.

https://drexel.campuslabs.com/engage/organization/AMADrexel
DECA (Distributive Education Club of America)

Prepare for your career through business networking and learning opportunities, as well as competition-based learning initiatives.

https://drexel.campuslabs.com/engage/organization/DECA
Drexel Sales Club

The Drexel Sales Club welcome students from all majors and schools who are interested in learning one of the most important skills in the business world…selling!

https://drexel.campuslabs.com/engage/organization/DSC
Future Business Leaders of America (Phi Beta Lambda)

Dedicated to helping any Drexel University student with an interest in business, regardless of major, to become a leader in the business world.

https://drexel.campuslabs.com/engage/organization/FBLA-PBL

Business Marketing Major News

Former CEO Mike Edwards Shares Successes, Failures and What's Next

Mike Edwards, former CEO of Borders and eBags, shared stories and advice for success in business with several classes of Drexel LeBow undergraduates.

Branding 101: Five Essential Strategies You Should Implement Today

Today more than ever, the companies and organizations that are paying close attention to their brand and the experience it offers in the marketplace are the ones who are winning wallet share, market share, and customer admiration share.

CEOs are calling the separation of children and families at the border ‘inhumane’ and ‘tragic’

Daniel Korschun, associate professor of marketing, weighs in on what makes a company take a stand on political issues.

Ad Boycotts May Work—but Not for Very Long

Daniel Korschun, associate professor of marketing, discusses the impact of social media on corporations’ policies surrounding ad placement.

LeBow Alum Takes on New York Stock Exchange in an Unconventional Way

Stock exchange news startup Cheddar’s unconventional ways work well for Bradley Smith ‘12, who says working with an organization with such an atypical approach is exactly where he wants to be.

Undergraduate Students Dig Deep for Dragon Datathon

Who needs team chemistry? The 2018 Undergraduate Dragon Datathon’s winning team met for the first time right before the competition.

Student Team Wins L'Oreal Case Competition, Will Travel to Paris for Finals

A team of LeBow undergraduates won first place at the L’Oreal Brandstorm Case Competition and will represent Drexel and the U.S. at the finals in Paris.

Associate Prof Korschun Receives Fulbright Award, 2nd for LeBow in 2018

Daniel Korschun, associate professor of marketing and Stephen Cozen Research Scholar in Marketing, received a Fulbright award to conduct research in Italy.

Creating a Space to Pause and Reflect in Southwest Philadelphia

Lotus Barron is busy as a double major in marketing and business analytics, but she takes time twice a year to lead educational discussion sessions with girls from Southwest Philadelphia.

LeBow Marketing Researcher Awarded Adobe Grant

Assistant Professor of Marketing Elea Feit won a $25,000 grant from Adobe’s University Marketing Research Awards Program for her research into improving A/B testing methods.