Ranked 20th in the nation in the area of Marketing Management by BusinessWeek
Marketing is one of the most dynamic areas of business - it focuses on understanding the ever-changing needs of people and creating systems to satisfy those needs. It also offers products and services that help meet important customer, societal and environmental challenges.
Marketing is a way of thinking, critical to innovation and indispensable when trying to differentiate an organization from competitors. It’s a broad field with opportunities across a wide variety of industries and occupations.
LeBow’s undergraduate marketing program is ranked 20th in the nation in the area of Marketing Management by BusinessWeek for a reason. With technical and theoretical training combined with real-world experience, our students graduate with a practical advantage that leads to real-world results.
Students can choose to study marketing as a major or minor.
Presenting my research, I felt like I had done something that academically mattered for the first time.
Emily Dean ’20
Marketing Data Analyst
Read more about EmilyMarketing majors engage with a recommended plan of study that includes finance, economics, critical reasoning, communications, business analytics and civic engagement.
The marketing curriculum is supplemented by opportunities for experiential learning that includes consulting projects and simulations, both here and abroad. Simulations and research on consumer behavior are conducted in the state-of-the-art Behavioral Lab in Gerri C. LeBow Hall, which features devices for eye-tracking, neuroimaging and galvanic skin response in climate-controlled conditions.
Our faculty members are recognized internationally for their expertise in marketing analytics, global marketing, digital marketing, corporate sustainability, health care and sales and consumer welfare. They also ensure student success by engaging with topics that are timely and relevant, using new technology in the field and bringing students together with business leaders from a wide array of industries and backgrounds.
Learn more about degree course requirements
View the plan of study in the Drexel Catalog
In addition to a BSBA with a major in marketing, students can compliment their degree with various minors within the college.
Those students interested in accelerated degrees should explore both the BSBA marketing major with the MBA and the BSBA in Marketing with an MS in Strategic and Digital Communication.
Over 100 years of industry partnership has taught us the value of an immersive education. We focus on ensuring students have access to a wide variety of learning opportunities beyond the classroom to gain deep expertise, broad perspectives and the essential soft skills needed to succeed in business and in life.
Through the Drexel Co-op program, marketing majors alternate six months of classroom learning with six months of full-time professional experience through University-approved employers. With plans of study that allow for up to three co-ops, students can gain as much as 18 months of practical, hands-on experience in the workplace, applying what they’ve learned in real-world settings long before graduation.
Students have done their LeBow marketing co-ops in companies both big and small, locally and around the world. Past marketing co-op placements include:
The annual marketing department trip to New York gives students a sneak peek into national and global ad agencies and other leading marketing organizations.
Learn more about the Drexel Co-op at LeBow
In addition to the Co-op program, experiential learning opportunities abound at LeBow, including consulting courses, case competitions, international residencies, research projects, industry thought leader events, alumni mentorship and more. Through projects made possible by the Dana and David Dornsife Office for Experiential Learning, our students apply their learning on real and simulated challenges, working with organizations domestically and internationally from Unilever, the Philadelphia 76ers, Boeing and PwC to nonprofit and governmental partners.
Learn more about the Dornsife Office for Experiential Learning
At Drexel LeBow, students have many opportunities to engage outside of the classroom through student-run organizations, connecting with a community that shares their major, their heritage or any of the other unique characteristics that unite our diverse student population. The opportunities to collaborate, network and engage are endless.
A marketing degree is useful in nearly any field or sector that needs to reach a particular audience. Students who have graduated from LeBow with a marketing degree have found jobs in a variety of fields, including law and accounting firms, banking and financial institutions, wholesaling companies, service organizations, professional sports teams and chambers of commerce.
A major in marketing prepares students for the many opportunities that exist in:
Our 12-story, 177,500-square-foot home, Gerri C. LeBow Hall, is located at the heart of the Drexel University campus, which is located in Philadelphia’s University City neighborhood, home to the city’s vibrant research and technology corridor. Being located in Philadelphia, and within a short distance of New York and Washington D.C. means Drexel LeBow students have access, not just to our 1700+ industry partners but also to a wealth of experience from leaders in the business, research and governmental fields.
Our staff is ready to help you with any questions you may have about the application process, including which program is right for you. We look forward to hearing from you.
Caitlin Brady
Director, Undergraduate Programs and Recruitment
(215) 571-3570
cem398@drexel.eduGerri C. LeBow Hall 333
