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Drexel LeBow Marketing Students collaborating on a project
BSBA in
Marketing

Ranked 20th in the nation in the area of Marketing Management by BusinessWeek

Marketing is one of the most dynamic areas of business - it focuses on understanding the ever-changing needs of people and creating systems to satisfy those needs. It also offers products and services that help meet important customer, societal and environmental challenges.

Marketing is a way of thinking, critical to innovation and indispensable when trying to differentiate an organization from competitors. It’s a broad field with opportunities across a wide variety of industries and occupations.

#2

Best Co-op Program 2022 US News & World Reports

95%

Employed 6 months after graduation

Top 20

Ranked 20th in the nation by BusinessWeek

LeBow’s undergraduate marketing program is ranked 20th in the nation in the area of Marketing Management by BusinessWeek for a reason. With technical and theoretical training combined with real-world experience, our students graduate with a practical advantage that leads to real-world results.

Students can choose to study marketing as a major or minor, or opt to complete a certificate in Brand and Reputation Management.

Roger Kfoury

After Drexel, you will have the skills to network and take on big responsibilities in the workplace.

Consumer Assistant Brand Manager

Read more about Roger

Marketing Major Curriculum

Marketing majors  engage with a recommended plan of study that includes finance, economics, critical reasoning, communications, business analytics and civic engagement.

The marketing curriculum is supplemented by opportunities for experiential learning that includes consulting projects and simulations, both here and abroad. Simulations and research on consumer behavior are conducted in the state-of-the-art Behavioral Lab in Gerri C. LeBow Hall, which features devices for eye-tracking, neuroimaging and galvanic skin response in climate-controlled conditions. 

Our faculty members are recognized internationally for their expertise in marketing analytics, global marketing, digital marketing, corporate sustainability, health care and sales and consumer welfare. They also ensure student success by engaging with topics that are timely and relevant, using new technology in the field and bringing students together with business leaders from a wide array of industries and backgrounds.

Learn more about degree course requirements
View the plan of study in the Drexel Catalog

More Ways to Study Marketing

In addition to a BSBA with a major in marketing, students can compliment their degree with various minors within the college. Additionally students can expand their knowledge with a certificate in Brand and Reputation Management, which has gained considerable interest and importance in organizations, including corporations, non-profits and those in the public sector.

Those students interested in accelerated degrees should explore both the BSBA marketing major with the MBA and the BSBA in Marketing with an MS in Strategic and Digital Communication.

Find requirements and eligibility for LeBow's undergraduate and graduate dual degree programs.

Drexel LeBow offers a variety of minors and certificates to supplement your major, for both LeBow students and those from other Drexel colleges.

Drexel Co-op and Experience

Drexel LeBow Student on Co-op

Over 100 years of industry partnership has taught us the value of an immersive education. We focus on ensuring students have access to a wide variety of learning opportunities beyond the classroom to gain deep expertise, broad perspectives and the essential soft skills needed to succeed in business and in life. 

Co-op Program

Through the Drexel Co-op program, marketing majors alternate six months of classroom learning with six months of full-time professional experience through University-approved employers.  With plans of study that allow for up to three co-ops, students can gain as much as 18 months of practical, hands-on experience in the workplace, applying what they’ve learned in real-world settings long before graduation. 

Students have done their LeBow marketing co-ops in companies both big and small, locally and around the world. Past marketing co-op placements include: 

  • Comcast
  • GoPuff
  • Independence Blue Cross
  • Publicis Health
  • Pepsico
  • SAP America
  • Sharing Excess
  • Drexel University

The annual marketing department trip to New York gives students a sneak peek into national and global ad agencies and other leading marketing organizations.

Learn more about the Drexel Co-op at LeBow

Learn by Experience

In addition to the Co-op program, experiential learning opportunities abound at LeBow, including consulting courses, case competitions, international residencies, research projects, industry thought leader events, alumni mentorship and more. Through projects made possible by the Dana and David Dornsife Office for Experiential Learning and Drexel Solutions Institute, our students apply their learning on real and simulated challenges, working with organizations domestically and internationally from Unilever, the Philadelphia 76ers, Boeing and PwC to nonprofit and governmental partners.

Learn more about the Dornsife Office for Experiential Learning

Student Organizations

At Drexel LeBow, students have many opportunities to engage outside of the classroom through student-run organizations, connecting with a community that shares their major, their heritage or any of the other unique characteristics that unite our diverse student population. The opportunities to collaborate, network and engage are endless.

Providing extracurricular and networking opportunities within the field of marketing to make you competitive in today’s job market.

An international honor society devoted to recognizing academic achievement in the study of business.

Prepare for your career through business networking and learning opportunities, as well as competition-based learning initiatives.

The Drexel Sales Club welcome students from all majors and schools who are interested in learning about sales.

Drexel Women in Business strives to provide its members with resources and opportunities to succeed in business, with a focus on the female professional.

Dedicated to helping any Drexel University student with an interest in business, regardless of major, to become a leader in the business world.

Careers and Network

A marketing degree is useful in nearly any field or sector that needs to reach a particular audience. Students who have graduated from LeBow  with a marketing degree have found jobs in a variety of fields, including law and accounting firms, banking and financial institutions, wholesaling companies, service organizations, professional sports teams and chambers of commerce.  

A major in marketing prepares students for the many opportunities that exist in:

  • Product and brand management
  • Marketing research
  • Advertising
  • Digital marketing
  • Customer analytics
  • Retail

Learn more about careers and outcomes for a marketing major

Campus & Facilities

Gerri C. LeBow Hall from Pearlman Plaza Sunset

Our 12-story, 177,500-square-foot home, Gerri C. LeBow Hall, is located at the heart of the Drexel University campus, which is located in Philadelphia’s University City neighborhood, home to the city’s vibrant research and technology corridor. Being located in Philadelphia, and within a short distance of New York and Washington DC means Drexel LeBow students have access, not just to our 1700+ industry partners but also to a wealth of experience from leaders in the business, research and governmental fields.

Learn more about the LeBow campus and community

The Behavioral Lab is wired for audio and video recording, sound playback and climate control, allowing researchers to study how people act and react.

LeBow News

Connect with Us

Our staff is ready to help you with any questions you may have about the application process, including which program is right for you. We look forward to hearing from you.

Caitlin Brady

Associate Director, Undergraduate Programs and Recruitment

(215) 571-3570

Gerri C. LeBow Hall 339