Executive MBA Webinar

Attend this webinar to learn more about Drexel LeBow’s Executive MBA program.

LeBow Student and Alumni Networking Reception in Washington, D.C.

Alumni in the Washington, D.C., area are invited to welcome LeBow Global Learning Community students to the capital!

MBA/MS Virtual Recruitment Networking Mixer Prep Session II

LeBow graduate students are invited to attend this session to learn how to prepare for the MBA/MS Virtual Recruitment Networking Mixer.

MBA/MS Virtual Recruitment Networking Mixer Prep Session I

LeBow graduate students are invited to attend this session to learn how to prepare for the MBA/MS Virtual Recruitment Networking Mixer.

The Major Technological Shift That's Coming to the Online Ad Industry

The Major Technological Shift That's Coming to the Online Ad Industry

BY ANNE KORP

January 08, 2024
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Advertising Industry Insights From LeBow’s New Associate Dean for Research

Elea McDonnell Feit’s paper in the Journal of Marketing Research analyzes the effects of a policy change at one of Europe’s leading advertising exchanges.

Brand Building: Internet vs. TV Advertising

Recent research at Drexel LeBow shows that Internet advertising works just as well as TV commercials in building company brands.

Elea Feit Receives Top Analytics Educator Award from Digital Analytics Association

Her nominators cited her Data-Driven Marketing Analytics course, where students purchase and analyze digital ads on behalf of small-business clients.

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