Will Social Media Kill Branding?

Will Social Media Kill Branding?

April 22, 2015
Read more news
Related Stories
Why Online Retailers Should Study Philosophy

A team of LeBow-connected researchers examined how cultural factors impact American and Chinese consumers' reactions to online retailers such as Amazon.

Image not found
LeBow Marketing Professor Honored for Two Papers at American Marketing Association Conference
What Do Google Search Queries Reveal About Brand Attitudes?

It has been widely thought that brand search volume can predict sales for that brand, but new research shows there is a lot more to consider.

Sky's the Limit

Sky's the Limit

April 22, 2015
Read more news
Related Stories
Three Tech Startups Win Space in Baiada Incubator

Star Drexel LeBow student David Hunt and his partner Jason Browne took top honors for their startup Spore in the Incubator Competition.

True-Life Superhero

Christopher Gray on overcoming adversity, his entrepreneurial superpowers and his quest to save the world.

Where the Light Gets In

Rina Patel's mission to bring Aahana to the poor and powerless in rural India.

Ten Lessons I Learned as a Freshman in Dublin

Ten Lessons I Learned as a Freshman in Dublin

April 16, 2015
Read more news
Related Stories
We're Green With Envy

Economics major Grace Mellor is spending the first few months of her college career at Dublin Business School.

Down the Tube: Tips for Studying in London

LeBow junior Marissa Neale recently completed a co-op in London and shares her top tips for studying in Great Britain.

Making and Renewing Global Connections in London and Dublin

On a May trip abroad, Executive MBA students observed the ongoing impact of Brexit and the COVID-19 pandemic.

Subscribe to