Retailers may inspire consumers to use mobile promotions; a Drexel study shows that targeted mobile offers can boost in-store exploration and unplanned spending
Ph.D. marketing student Alex Cohen has taken his visual impairment, which has deteriorated to the point that he relies on special accommodations for work and home, and uses it to improve society. His disability currently fuels his research, and one can say it has become his life’s work.
Research in accounting, business analytics and marketing demonstrates how Drexel researchers are helping to advance a safer, healthier and more just world.
Learn more from Sezgin Ayabakan, assistant professor in the Department of Management Information Systems at Temple University’s Fox School of Business.
Paolo Volpin shows that mandatory disclosure of financial information facilitates new deal opportunities, leading to M&A activity and better acquisitions.
A Drexel LeBow study shows that investor research on the governance of companies in their portfolios puts the pressure on to make value-increasing changes.
